Strategic Insights
Research highlighted that our audience valued autonomy, simplicity, and trust over free incentives. Key findings included:
Users may abandon sweepstakes if account creation felt forced or intrusive.
High-income users were cautious and needed reassurance through branding and interface cues.
Clear navigation, visible interaction cues, and responsive design were critical to engagement.
Branding and visual language could signal quality and reliability, reinforcing credibility for both users and partner brands.
Seamless onboarding and interaction could turn first-time users into repeat participants, driving long-term engagement.
Design System & Asset Library
I developed a comprehensive style guide and maintained the UI asset library in Sketch + InVision DSM, collaborating with developers to ensure consistency across platforms and iterations.
The logo, color palette, and UI elements were designed to convey sophistication, neutrality, and credibility. Colors were chosen based on research and psychology to appeal to all genders while signaling premium quality and safety. The logomark, a subtle wheel, reinforced brand identity without overwhelming the design.
The Solution
To create a seamless, premium sweepstakes experience, the solution combined trust-driven branding, persona-led journey mapping, and responsive web design, supported by a scalable design system and iterative user testing.
Progressive Web App with Responsive Experience
Designs were optimized for both mobile and web, with interactive prototypes tested to refine navigation, dashboard interactions, and sweepstakes entry. Account creation was reimagined as an optional, post-entry prompt, balancing trust-building for users with shareholder registration goals.
